![]() ![]() Moving into the 1960s, Remco also pushed business strategy and sales via Licensing. The products covered topics such as mechanics, electro-magnetism and electronic circuitry for budding engineers of the Space Age. Heller, with the eye on engineering and technology, brought to market new products to meet the electronics and science boom of the era. Long before STEM ( Science, Technology, Engineering, and Math) was a catchy education abbreviation, Remco released Science Kits. Remco and their toys were at the center of mid-century modern design. This feedback loop of new products and TV advertising allowed them to expand their product lines and grow the business.Īs the post war boom of the 1950s and Remco was hitting its full stride, toys such as the Space Commander Walkie Talkies, the Big Max, Flying Fox Airliner, the Whirlybird Helicopter, and many more provided thrills and fun for children. Not wasting time, this success drove them to increased investment and innovation with TV commercials and sponsorships leading to even more sales. Starting first with their electronic Radio Station, Remco saw sales skyrocket to $1-2 million dollars annually. Meeting Bernie Schiff at a toy manufacturers luncheon, Schiff, then marketing director of American Character Doll Company, was just the man for the job. The partners were looking for a marketing director who understood how to push the limits of the new medium. In 1952, Remco saw the potential of television advertising. Heller and Robbins were looking to be "ahead of the curve" not just in technology and products but also in marketing. Starting with crystal radios and 'walkie-talkies', Remco became ever more sophisticated by releasing a variety of electric, motorized and battery operated remote control toys. Soon joined by his accountant cousin Saul Robbins, they formally established the business in Newark, NJ in 1949.Ī contraction of "REM” for remote and “CO” for control, Heller and Robbins were early innovators by bringing together technology and combining it with toys and products aimed specifically at children. ![]() Heller was repurposing the earphones to make walkie-talkie toys of his own invention, which were fast becoming a big seller in his burgeoning one-man toy business he named Remco. ![]() Spending his days visiting warehouse after warehouse, the vet searched through tons of material to locate every last set of aviator's earphones in New York City. No one knew what to do with them -but Isaac "Ike" Heller did. With World War II ended, warehouses were piled high with surplus military equipment. Generations have known the joy of a Remco Toy!Ī young Navy veteran and engineer had an idea. Remco's Steve Rosenthal licenced Verne Gagne's AWA and created the Pro Wrestling Action Figure market. ![]()
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